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Cookie Policy

Last Updated: December 18, 2024

This Cookie Policy explains how Pushpa ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website or use our mobile application. This policy should be read in conjunction with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website or use an application. Cookies are widely used to make websites work more efficiently and provide information to website owners.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility.

Cookie Name Purpose Duration
pushpa_session Maintains your session state Session
pushpa_auth_token Authenticates your login 30 days
csrf_token Security protection against cross-site attacks Session

2.2 Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often. This helps us improve the performance of our website.

Cookie Name Purpose Duration
_ga Google Analytics - tracks user behavior 2 years
_gid Google Analytics - distinguishes users 24 hours
_gat Google Analytics - throttles request rate 1 minute

2.3 Functionality Cookies

These cookies allow the website to remember choices you make (such as your language or region) and provide enhanced, personalized features.

Cookie Name Purpose Duration
pushpa_language Remembers your language preference 1 year
pushpa_location Stores your last used location 90 days
pushpa_preferences Stores your app preferences 1 year

2.4 Targeting/Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help measure the effectiveness of advertising campaigns.

Cookie Name Purpose Duration
_fbp Facebook Pixel - tracks conversions 90 days
IDE Google DoubleClick - serves targeted ads 1 year

3. Other Tracking Technologies

3.1 Web Beacons

Web beacons (also known as pixel tags) are small graphic images embedded in web pages or emails that allow us to track page views, email opens, and user behavior.

3.2 Local Storage

We use local storage to store data locally on your device. This includes:

  • Authentication tokens
  • User preferences
  • Cached data for offline functionality

3.3 Mobile Device Identifiers

When you use our mobile app, we may collect device identifiers such as:

  • Advertising ID (IDFA for iOS, AAID for Android)
  • Device ID
  • Installation ID

4. Third-Party Cookies

We work with third-party service providers who may set cookies on your device. These include:

  • Google Analytics: For website analytics and performance monitoring
  • Google Maps: For location services and mapping
  • Facebook Pixel: For advertising and conversion tracking
  • Payment Processors: For secure payment processing

5. How We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Authentication: To verify your identity and maintain your logged-in state
  • Security: To protect against fraud and unauthorized access
  • Preferences: To remember your settings and preferences
  • Analytics: To understand how users interact with our Service
  • Performance: To optimize loading times and user experience
  • Advertising: To show relevant advertisements
  • Features: To enable specific features like location services

6. Managing Cookies

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • View cookies stored on your device
  • Delete existing cookies
  • Block all cookies
  • Block third-party cookies only
  • Clear cookies when you close your browser

6.2 Browser-Specific Instructions

Google Chrome:

  • Settings → Privacy and security → Cookies and other site data

Mozilla Firefox:

  • Options → Privacy & Security → Cookies and Site Data

Safari:

  • Preferences → Privacy → Cookies and website data

Microsoft Edge:

  • Settings → Privacy, search, and services → Cookies and site permissions

6.3 Mobile App Settings

For mobile devices, you can manage tracking through:

  • iOS: Settings → Privacy → Tracking
  • Android: Settings → Google → Ads → Opt out of Ads Personalization

6.4 Opt-Out Tools

You can opt out of targeted advertising through:

  • Network Advertising Initiative: www.networkadvertising.org/choices/
  • Digital Advertising Alliance: www.aboutads.info/choices/
  • Google Ads Settings: adssettings.google.com

7. Impact of Disabling Cookies

If you choose to disable cookies, some features of our Service may not function properly:

  • You may not be able to stay logged in
  • Your preferences may not be saved
  • Some features may not work correctly
  • You may see less relevant advertisements

Essential cookies cannot be disabled as they are necessary for the Service to function.

8. Cookie Consent

When you first visit our website, we will ask for your consent to use non-essential cookies. You can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your cookie preferences

You can change your cookie preferences at any time through the cookie settings link in our footer.

9. Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for how to respond to Do Not Track signals. We do not currently respond to Do Not Track signals.

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by:

  • Posting the updated policy on this page
  • Updating the "Last Updated" date
  • Sending you a notification if required by law

11. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

  • Email: privacy@pushpa.com
  • Phone: +91 98765 43210
  • Address: 123 Tech Park, Bangalore, India

12. More Information

For more information about cookies and how they work, visit:

  • All About Cookies: www.allaboutcookies.org
  • Your Online Choices: www.youronlinechoices.com

By continuing to use our Service, you consent to our use of cookies as described in this Cookie Policy.

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